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What is the Alix Earle effect on TikTok?

The hashtag #alixearleeffect has over 106.6 million views on TikTok, and the search term ‘Alix Earle effect ’ has over 2.1 billion views. Videos under the hashtag feature fans of Alix copying her skin care and makeup routines, styling Alix inspired outfits, and showing how they will consume any media that features Alix Earle.

Is Alix Earle known as TikTok's 'It Girl'?

Alix Earle is known as TikTok's 'It Girl', largely thanks to her meditative and glamourous get-ready-with-me videos. However, she has sparked discussions online over some of her recent product recommendations.

What did Kate Earle buy on TikTok?

Alix Earle praised a $10 Mielle Rosemary Mint hair oil in a TikTok video she shared last week, stating it can be used on protective styles, including braids and weaves. The recommendation drew a strong reaction from the Black TikTok community.

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